Chatbots

Chatbots are a form of a technology called ‘intelligent assistant’ and are currently used, not only in e-commerce websites but also in social networks. Chatbots can answer unlimited amounts of users at the same time, which makes them cheaper than employing people. Response time is instant, there is no time-zone limitation, and they can chat for hours without any supervision.

Chatbots for e-commerce companies are fully or partially automated and designed to make at least one of the functions listed further: complete buyers’ purchases, offer buyers product recommendations or provide customer support. To ensure that your bot is actually benefiting your customers, its activity should be analyzed. This data includes engagement and retention rates, sales conversions, etc.